{"id":626,"date":"2020-11-23T09:03:36","date_gmt":"2020-11-22T23:03:36","guid":{"rendered":"http:\/\/imms-wa.com.au\/smsi\/?p=626"},"modified":"2021-01-09T06:26:08","modified_gmt":"2021-01-08T20:26:08","slug":"smsi-reveal-brand-identity-logo","status":"publish","type":"post","link":"https:\/\/imms-wa.com.au\/smsi\/smsi-reveal-brand-identity-logo\/","title":{"rendered":"IMMS rolls out SMSi&#8217;s new logo and brand identity"},"content":{"rendered":"<p>Along with the software&#8217;s new generation release, it was time to give the SMSi its own identity which would express the brand\u2019s essence of \u201csimple, yet powerful\u201d. This new identity represents SMSi&#8217;s brand strategy of offering each user a seamless experience to ensure outstanding performance, <!--more-->marking this as the key enabling ingredient for accelerating the digital transformation of shutdown and turnaround management across industries. <\/p>\n<p>The new fluent yet solid design with the powerful carbon-red colour mix, developed by a team of strategy and design professionals within the past month, retires the one that was initially created in 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-news"],"_links":{"self":[{"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/posts\/626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/comments?post=626"}],"version-history":[{"count":1,"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/posts\/626\/revisions"}],"predecessor-version":[{"id":1903,"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/posts\/626\/revisions\/1903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/media\/1906"}],"wp:attachment":[{"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/media?parent=626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/categories?post=626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imms-wa.com.au\/smsi\/wp-json\/wp\/v2\/tags?post=626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}