IMMS rolls out SMSi’s new logo and brand identity

Along with the software’s new generation release, it was time to give the SMSi its own identity which would express the brand’s essence of “simple, yet powerful”. This new identity represents SMSi’s brand strategy of offering each user a seamless experience to ensure outstanding performance, marking this as the key enabling ingredient for accelerating the digital transformation of shutdown and turnaround management across industries.

The new fluent yet solid design with the powerful carbon-red colour mix, developed by a team of strategy and design professionals within the past month, retires the one that was initially created in 2018.